Use Case - GRTgaz

Creation of a catalog and 3D modeling of industrial products

Transforming Industrial Products into Visual Marvels: GRTgaz's 3D Catalog Innovation

Get ready to dive into the story of GRTgaz – the powerhouse behind 85% of France's high-pressure natural gas transmission network. This time, it's all about their game-changing move to launch three new product offerings. They needed to roll out the red carpet for their current clients, and that's where the idea of a cutting-edge digital catalog took center stage. But here's the twist – the challenge wasn't just about presentation; it was about capturing the essence of complex industrial products through 3D visuals. Imagine GRTgaz, with a trio of innovative products ready to hit the market. But their existing collection of product images didn't quite do justice to the innovation they offered. The solution? Embrace the world of 3D to create visuals that were not only high-quality but also could showcase these industrial marvels from every angle.

3D model of an industrial product of GRTgaz

Now, let's unveil the masterpiece that emerged from this ambitious endeavor. Working hand-in-hand with a consultant who provided the words, my mission was to weave the information into a compelling narrative that aligned perfectly with GRTgaz's brand identity and guidelines. Armed with InDesign, I orchestrated the creation of a catalog that was not just digital but print-worthy as well.

Now, onto the real challenge – the 3D modeling of these intricate industrial gems. Let's be real, these aren't your average products. GRTgaz handed me two existing AutoCAD models, and then there were three more that needed to be crafted from scratch. The goal was not just to replicate their physical forms, but to breathe life into them in the digital realm. For the AutoCAD models, I took the reins on texturing and rendering, giving them a professional and captivating makeover. As for the from-scratch creations, it was a journey of meticulous modeling, followed by the magic of texturing and rendering.

The end result? A collection of visuals that were seamlessly integrated into the catalog. The power of 3D modeling truly shone – these digital twins of products became versatile assets that could be transformed into any visual representation needed, effortlessly creating a comprehensive brand image.

This venture wasn't just about information presentation; it was a holistic journey of transforming complex industrial products into compelling visuals that spoke volumes. Being part of this transformation – from weaving words into a narrative to breathing life into products through 3D – feels like turning a spotlight onto GRTgaz's innovative spirit. The best part? Once you've crafted these 3D marvels, the possibilities are endless – a true game-changer for brand assets.