Use Case - The Dogfathers

Co-creation of an NFT collection

The Dogfathers: A Heartwarming NFT Project Bridging Digital and Real-World Impact

Get ready for a dive into the world of NFTs, collaboration, and adorable dogs – all rolled into a heartwarming project known as "The Dogfathers." It all began in 2021 when two friends reached out to me with an idea that had heart and purpose. They were on a mission to create an NFT collection that bridged the digital world with real-world impact. The goal was to craft a collection of 3333 digital dogs, each tied to a real-life shelter dog. The beauty of it? A portion of the proceeds from every NFT sale would directly benefit the shelter of the corresponding dog. This heartwarming concept, linking the virtual and tangible worlds, had me on board. And so, as a co-founder, I set out on this creative journey, with the intention of launching it on the Solana blockchain.

Image of a cute dog coming from the NFT collection The Dogfathers

As the co-founder of "The Dogfathers," my responsibilities encompassed not only crafting the visual identity but also giving life to the collection and generating the necessary brand assets for effective communication.

I kicked things off by breathing life into our identity. The vision? Playful and approachable, without delving too deep into tech-heavy aesthetics. Since our interactions spanned shelter environments, catering to a non-tech-savvy audience, I wanted a brand that was both approachable and precise. The chosen approach included a handwritten font, outlined and infused with vibrant colors that weaved through our brand assets.

With the brand identity established, it was time to turn my focus to creating the actual collection of dogs. Armed with Blender, I embarked on the complex journey of modeling, texturing, rigging, and even adding fur to each virtual pup. This process required meticulous attention, particularly in areas like rigging and fur grooming.

The key to the collection lay in the creation of distinctive traits that would bring each of the 3333 dogs to life. From rare to regular traits, the categories ranged from hats and shirts to pants, shoes, and accessories. The aim? Transform these virtual dogs into adorable, fashionable canines that resembled characters from childhood cartoons – a look that would resonate with audiences on an emotional level.

Once the traits were modeled, the real magic happened – an algorithm generated the 3333 dogs, ensuring metadata accuracy. With this accomplished, I shifted focus to crafting the brand assets – videos, prints, and more – to effectively communicate the essence of "The Dogfathers."

However, the journey encountered an unforeseen turn. My co-founders transitioned to full-time commitments during the collection's creation, hindering progress on agreements with shelters worldwide. While agreements were signed with shelters in Morocco and Colombia, the project was unable to move forward due to these shifts in the team's availability.

In the end, "The Dogfathers" remains a heartfelt and well-crafted idea, showcasing how innovation and purpose can blend in the world of NFTs. As a co-founder, I'm proud of the creative journey we embarked upon, even though the collection couldn't be released as originally envisioned.