Use Case - Reap

Creation of the brand, design of the app and follow through with developers

Reap: Bringing Fans Closer to Their Favorite Athletes Through Innovative App Design

Alright, let's dive into the story of Reap – a game-changer born from the vision of a sports agent managing a roster of 50+ basketball talents. The challenge? Tracking their performances across various leagues and countries. Enter Reap, a brilliant app idea that aimed to consolidate player data and create a hub for fans to follow their favorite athletes in real-time. Picture this: basketball players scattered across different leagues and countries, each with a unique performance story. Our client, the sports agent, wanted to build an app that could streamline this tracking process. The goal was clear – design a modern app with a strong brand identity that would empower fans to closely monitor their beloved athletes' performances.

of the first screens of the mobile app Reap

So, what happened after we huddled to define the game plan? Well, I got to work, but before that, I made sure to truly understand our client's vision. Starting with the basics, I sketched out a wireframe that mapped the user journey and the interplay between various app sections. Five key sections emerged: favorites players, teams, leagues, search, and settings – all structured for easy navigation without any confusion.

As the wireframes took shape, I already saw a roadmap for the app's pages. And we needed over 120 of them to make this dream come alive.

Meanwhile, I rolled up my sleeves and tackled the brand identity. I conjured up an icon that conveyed dynamism – a visual nod to the world of sports. This icon was designed to be responsive and adaptable across different sizes. For the font, I embraced an Italic style, adding custom spikes for a modern twist. Colors played a pivotal role – a gradient of blues lent credibility without overwhelming the eyes.

With wireframes and brand in hand, the real journey began – designing the screens. Here's where the real challenge kicked in: how to display heaps of stats and numbers effectively without overwhelming users. Striking the balance between information and readability was key. To cater to a broad audience, not just experts, I maintained consistency across pages and optimized for clarity.

Collaborating with developers, I ensured the design translated seamlessly into development. Clear page interactions were a priority. Although I can't unveil the actual visuals just yet, the app is set to launch in the coming months, and I'm eager to share it as soon as it's out!

Reflecting on this journey, Reap became a fusion of design, functionality, and user-centric thinking. Being part of this venture – from wireframes to brand creation, all the way to development collaboration – feels like crafting a tool that lets sports fans connect more closely with their idols. Keep an eye out – the Reap app is about to hit the court soon!